Flipkart is pulling further ahead of rivals in India’s ecommerce market, adding significantly more users than competitors Amazon and Meesho this year, according to a report by brokerage CLSA.
The Walmart-owned ecommerce platform added 8.5 million weekly active users (WAUs) week-on-week for the week ended May 4, compared with 6.6 million additions for Amazon, while Meesho lost 5.9 million users during the same period, CLSA stated in its latest India consumer sector outlook report.
Year-to-date, Flipkart has added 26.8 million weekly active users, while all its peers together added 10.6 million users, the brokerage noted. “Flipkart’s lead in ecommerce continued to widen this quarter,” the report said, adding that the platform added 13.6 million users quarter-to-date while rivals together added 7 million users.
CLSA’s analysis, based on Sensor Tower data, said Flipkart now leads across key ecommerce metrics, including weekly active users and user engagement trends. Meesho remained the second-largest ecommerce platform by weekly active users despite recent declines.
The report comes at a time when ecommerce companies are stepping up investments in faster deliveries, loyalty programmes and regional market expansion to capture India’s growing online shopper base.
The brokerage also tracked user trends across quick commerce, food delivery and beauty platforms. In quick commerce, JioMart saw weakness, with weekly active users declining by 1.5 million month-on-month to 10 million. By contrast, Blinkit continued to gain traction, with its WAUs rising to 49.5 million.
Among beauty and personal care platforms, Nykaa outperformed peers, adding 2 million weekly active users week-on-week.
CLSA cautioned that weekly active users do not always directly correlate with orders or transacting users but said the trends provide an indication of relative consumer traction across digital platforms.