Curated food and lifestyle platform Foodstories has raised ₹50 crore in a funding round led by investor and entrepreneur Nikhil Kamath, as the company looks to accelerate its retail expansion and strengthen its digital and delivery infrastructure.
The round also saw continued participation from the Narotam Sekhsaria Family Office, an existing investor in the company.
Founded by sisters Ashni Biyani and Avni Biyani, Foodstories positions itself as a curated marketplace connecting consumers with premium food products sourced from farmers, producers, chefs, bakers and artisanal food makers.
The fresh capital comes as the company expands its physical retail presence beyond Delhi, Bengaluru and Hyderabad and enters Mumbai with a flagship store in Bandra. A second outlet in Lokhandwala is expected to open shortly.
“Better food is one of the highest-leverage changes a person can make to how they live,” said Nikhil Kamath. “Foodstories is one of the few platforms building the real infrastructure for that. The founders understand both the product and the business they’re building.”
The company plans to deploy the funds towards expanding its digital business, improving delivery capabilities and scaling its retail footprint.
India’s premium food and grocery market has witnessed growing consumer demand for artisanal, health-focused and provenance-driven products, creating opportunities for specialised retail formats that blend commerce with discovery and experience.
Ashni Biyani said the company sees significant headroom for growth as consumers increasingly seek curated food experiences rather than transactional grocery purchases.
“We’re building a ₹1,000-crore business,” she said. “Curation, experiential retail and a strong digital layer. That combination is what gives us conviction in the scale of what’s possible here.”
Foodstories has built its offering around sourcing and curating products from independent food brands, producers and chefs, while creating an omnichannel experience through physical stores and digital commerce.
For co-founder Avni Biyani, maintaining product quality remains central to the company’s growth strategy.
“We obsess over quality, craftsmanship and provenance. Growth doesn’t change that,” she said.
The investment marks Kamath’s latest bet on a consumer-focused venture and underscores growing investor interest in premium food and lifestyle brands that cater to India’s expanding affluent consumer base.
With new stores opening in Mumbai and a broader omnichannel strategy underway, Foodstories is looking to strengthen its position in the premium food retail market, while building what its founders describe as a category-defining food lifestyle platform.