Leaving a stable job at Microsoft in 2007, at a time when the IT sector was booming, Sunil Jhunjhunwala took a leap of faith into entrepreneurship. Armed with just ₹20 lakh in family savings, he entered the textile industry to launch Technosport in Tiruppur — a decision that has since transformed into a ₹600-crore activewear business, now eyeing ₹1,000 crore in revenue this fiscal.
In its early years, Technosport was not a manufacturer but a trader. The company sourced synthetic fabrics from hubs such as Ludhiana and Silvassa, got garments stitched in Tiruppur, and sold them under its own label.
The founding insight was straightforward: while global brands such as Nike, Adidas and Reebok were gaining popularity in India, their products remained unaffordable for most consumers. Technosport sought to bridge that gap by “democratising” performance wear— offering comfort, durability and functionality at accessible price points.
However, the journey was far from smooth.
early years
In the beginning, while the company could replicate the look of global products, it struggled to match their performance. The turning point came in 2010, when Jhunjhunwala visited textile expos in China and Taiwan. There, he gained insights into the science behind high-performance fabrics, particularly moisture management and durability — key differentiators for global brands.
This reshaped Technosport’s strategy. The company moved from merely sourcing fabrics to understanding and engineering them. Over time, it invested in building in-house capabilities, focusing on synthetic fibres suited to India’s climate and lifestyle, Sunil Jhunhunwala, Co-founder at TechnoSport, told businessline at his factory inside the Perundurai Sipcot Industrial Estate near Tiruppur.
The brand also repositioned itself from “sportswear” to “activewear”— a broader category catering not just to athletes but everyday users, including office-goers, delivery personnel and farmers. This shift significantly expanded its market in a price-sensitive country such as India.
Today, Technosport operates a vertically integrated fabric manufacturing facility in and around Tiruppur with a capacity of about 30 tonnes per day, translating into over 1.2 lakh garments daily. While garmenting continues to be outsourced, control over fabric production — its key differentiator — has enabled the company to maintain both quality and cost efficiency.
Sustainability has emerged as another pillar of growth. The company’s plant runs on renewable energy, adheres to zero liquid discharge norms, and focuses on reducing its carbon footprint.