Banks globally have invested significantly in multiple AI projects, including models, co-pilots, coding tools and agents, but are yet to see significant cost or efficiency gains. Chennai-based financial technology provider Intellect Design Arena wants to change this.
Intellect Design Arena is launching MSOCK ( Multidimensional Multilayer System of Connected Knowledge), a platform that integrates all enterprise information, including old databases, documents, legacy tech systems and traditional business logic and practices.
This ‘context layer’ will be the key to make AI deployments successful according to Arun Jain, Chairman, Intellect Design Arena.
“AI knows the world, but it does not know your bank. It may know how to generate code, but cannot inherently know why a transaction rule was created, a legacy service was used or a downstream system that was affected by a change,” he said.
Beyond just banks, GCCs, wealth management and insurance companies have also been identified as potential customers.
Revenue potential
Jain believes that revenue potential from MSOCK could be in the range of ₹500-₹2000 crore depending on the traction it receives among existing and new customers. The company has already used MSOCK in 141 projects internally and, according to Jain, has seen as much as a 50 per cent reduction in the deployment cycle for new AI projects, alongside cost efficiencies.
MSOCK can help enterprises build a ‘spatial graph’ with 21 dimensions, in which multiple parts of its technology systems can be visualised, the company said.
Globally, firms such as Microsoft, AWS and IBM also offer similar enterprise context layers that help AI systems manage fragmented business data and processes.
Jain believes MSOCK can be seen as an Indian alternative to the contextual AI layers offered by companies in the US and other western nations.
R&D key for Indian firms
At the launch, Jain suggested that Indian companies refrain from significant R&D spending given margin concerns.
“We need to focus more on R&D, even if it hurts margins by 1 or 2 per cent. Indian companies sit on enormous amounts of cash and look at dividends or buybacks instead of investing them into building cutting edge solutions,” he said.
He added that Intellect’s R&D investments are today at roughly 12-15 per cent of its revenue while 20 per cent of its workforce comprising nearly 1,200 engineers work in R&D.
Intellect posted revenues of ₹3,299 crore for the first quarter ending June 2027, up 23 per cent year-on-year from the previous year. Jain mentioned that Europe and the Americas account for roughly 25 per cent of the company’s business each, with Middle East accounting for another 20-25 per cent and APAC some 10-15 per cent. India currently only accounts for about 10-15 per cent of the firms topline.
Intellect plans to initially offer the platform to its existing customers in North America, Europe, Middle East.
The company’s share price on the NSE closed at ₹689.90, up by ₹7.75 (1.14 per cent).