JetSynthesys eyes global expansion, aims for 70% growth in Video game & Esports biz 

JetSynthesys, a technology company focused on gaming and e-Sports, is expecting to grow revenue from its video gaming and esports vertical by 70 per cent in FY27.

Speaking to businessline, Rajan Navani, Founder & CEO, JetSynthesys said that the company plans to achieve the growth by acquiring global IPs and assets after having built a strong base in India over the past decade. 

“The intent is to grow globally not just by acquiring companies but also assets. We believe we have a flywheel where we can bring in Indian talent and AI capabilities to transform these global assets and make them more valuable for both domestic and global markets,” he said.

JetSynthesys earlier this year acquired EverMerge, a popular merge puzzle game from Big Fish Games, generating about $400 million in lifetime revenue and ranking among the top 100 highest-grossing mobile games of all time.

Navani suggests that while larger global studios look at esports as a marketing layer, for India, JetSynthesys envisions it as a strong monetization engine in the long run. Monetization right now is a challenge, but the real money gaming ban and more mainstream brands entering the picture can mean that an IPL-like playbook can be developed in future., he added.

Meanwhile the company’s digital entertainment and creator economy vertical, as per Navani, now contributes to nearly 40 per cent of its topline. The vertical enables influencers and artists to hold live events digitally and also facilitates fan engagements. 



The company is also looking to bring in regional language commentary and other measures to make its esports events more culturally diverse, he noted.

On plans for its public listing, Navani said that the IPO is still on the cards in the next 2-3 years with the company’s plans of global expansion and higher investments in tech and AI.

Source

Leave a Reply

Your email address will not be published. Required fields are marked *

seventeen − sixteen =