Investors across India choose to purchase gold during the auspicious festive season during Dhanteras and Diwali and this year is no exception. For those looking to invest in digital gold, fintech company has launched its ‘Tyohar BharatPe Gold Offer’ providing customers with 5% extra digital gold and prizes from a pool of ₹20 lakh.
The financial services and company has launched the limited-period campaign — from 11 October to 10 November 2026, across the BharatPe ecosystem to mark the festive season, it said in an official release.
“With the Tyohar BharatPe Gold Offer, BharatPe aims to make investments more rewarding during the festive season. The campaign combines an assured additional gold benefit on eligible purchases with a leaderboard challenge, offering customers two ways to participate in the festive initiative,” it stated.
Tyohar BharatPe Gold Offer: Here’s all we know
- Under this , customers will receive 5% extra digital gold on every eligible one-time gold purchase above ₹100, with the additional gold credited instantly to their portfolio.
- The offer also extends to new gold systematic investment plans (), subject to the completion of seven successful SIP transactions during the campaign period.
- Adding to the festive rewards, customers can participate in a leaderboard challenge for a chance to win from a prize pool of ₹20 lakh.
- Only above ₹10,000 will be eligible for leaderboard rewards, giving customers an additional opportunity to benefit from their gold investments during the campaign.
How to directly avail offer?
Customers can access the offer directly through the app. The mobile application enables digital gold investments, setting up gold SIPs, and tracking of customer’s holdings through a single platform.
Here’s how to Avail the Tyohar BharatPe Gold Offer: Stepwise
- Download the Invest BharatPe app and complete your profile setup.
- Click on to participate in the Tyohar BharatPe Gold Offer.
- Choose your investment amount.
- Select your preferred payment method, including BharatPe UPI, other UPI options, net banking or debit card.
- Complete the payment to make your investment.
- Your purchase and additional under the offer will be credited instantly to the customer’s portfolio.
Founded in 2018, BharatPe launched India’s first UPI interoperable and in 2020 also launched a card acceptance terminal — BharatPe Swipe. It currently has a registered network of over 1.7 crore merchants across more than 450+ cities.
It is among the leading players in UPI offline , processing over 450 million UPI transactions per month, with monthly Transaction Processed Value of ₹12,000 crore. Its POS business processes payments of over ₹27,000 crore annually on more than 1,25,000 machines.
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