Neka Sulaiman, daughter of HiLITE Group Chairman P. Sulaiman, has taken charge of the Group’s hospitality division as Director, HiLITE Holdings.
She will lead HiLITE Group’s hospitality expansion, with a vision to develop 1,000 hotel keys across Kerala by 2030.
The appointment is an important step in HiLITE Group’s next phase of growth, as the Group expands its presence beyond retail, residential, commercial and business infrastructure projects into the hospitality sector.
As part of the new vision, HiLITE Group plans to build a diversified hospitality portfolio across luxury, upscale and midscale hotel segments. Kozhikode is expected to be a key focus market, supported by the city’s growing business, tourism, healthcare and education ecosystem.
Neka Sulaiman said the Group’s aim is to create hospitality destinations that become part of the city’s business, cultural and social life.
Neka was associated with Hug A Mug, HiLITE Group’s home-grown café brand, during her educational period, gaining hands-on experience in operations, customer service and team coordination, helping her to understand and experience business from the ground level.
With Neka taking charge, HiLITE Group aims to build a strong hospitality vertical that supports Kerala’s growing demand for quality hotel infrastructure while carrying forward the Group’s legacy through new-generation leadership.