Shyam Dhani Industries has launched refreshed range of Shyam Kitchen Spices to expand its presence across India in a structured and phased market rollout. The company has on boarded actress Preity Zinta as the brand ambassador.
As part of its expansion strategy, the company has conducted market surveys across 12 states and plans to initiate marketing activities in these regions over the next six months. It has also established distribution networks, including super stockists and sales teams, across key markets, including the northeastern region, to support its scale-up plans.
The company has introduced IPM-quality products, launched in November 2024, which have received an encouraging market response due to their focus on reduced pesticide exposure and improved product quality.
In addition, contract farming initiatives have been implemented to ensure consistent sourcing, fair pricing for farmers, and enhanced product standards, ultimately benefiting end consumers.
Further strengthening its operational capabilities, the company has set up a modern manufacturing facility equipped with advanced machinery in Rajasthan.
With a continued emphasis on quality, service and health-conscious offerings, the NSE-listed company targets a turnover of ₹1,000 crore over the next few years, driven by its product portfolio expansion and growing distribution reach.
Ramawtar Agarwal, Chairman and Managing Director, Shyam Dhani Industries, said with a renewed focus on quality, wider distribution, and stronger brand visibility, the company is confident of accelerating its presence across both existing and new markets.
Investments in advanced manufacturing, IPM-quality products, and contract farming initiatives reflect the company’s commitment to delivering safe, high-quality spices while also supporting farmers and ensuring sustainable sourcing, he said.
As Shyam Dhani continues to expand footprint across multiple states and international markets, the company remains focused on building a scalable and resilient business, while creating long-term value for all stakeholders, he added.