In a strategic move, Swiss watch brand Tissot has launched its own e-commerce platform in India to expand its digital presence in the country and strengthen connect with a new generation of consumers while enhancing access to its product portfolio. This comes at a time when the brand’s online sales have been growing steadily over the past few years. Tissot is the first brand from the Swatch Group to launch its own e-commerce platform in the country.
Sylvain Dolla, CEO of Tissot, said: “India is one of the most dynamic markets in the world, and our commitment here continues to deepen. With our new e-commerce platform, we aim to get even closer to our customers, strengthening our relationship with them by offering a direct, seamless and trusted way to experience the Tissot universe.”
400 stores
A growing number of international brands have established their own brand website in the Indian market in recent years. Currently, Tissot is available across more than 400 stores in India, as well as on select luxury e-commerce platforms nationwide. “With the launch of its dedicated e-commerce platform, the brand aims to further strengthen its digital presence and continue expanding its e-commerce performance, offering customers an even more seamless and direct way to discover its timepieces,” a statement noted.
Stating that it aims to offer “a refined and user-friendly environment” to discover and purchase its timepieces through its e-commerce paltform, it added that all products will be shipped directly from its India-based warehouse, ensuring complete authenticity without intermediaries.
Tissot has also unveiled its new Gentleman collection, which is now available for purchase directly on Tissot’s e‑commerce platform.