Shares of were trading up 1.47 per cent at ₹4,149 on the NSE on Thursday morning, hitting an intraday high of ₹4,154 against a previous close of ₹4,088.80. Buy orders accounted for 55 per cent of early trade volume, with the stock having returned 18.61 per cent over the past year against the Nifty 50’s negative 5.15 per cent in the same period.
The move comes amid reports stating that the company’s Watch Division CEO Kuruvilla Markose stated that watches priced above ₹25,000 — currently contributing around 15 per cent of watch segment revenue — are targeted to cross 25 per cent within two to three years, growing at roughly 30 per cent annually. Markose also stated that nearly 50 per cent of India’s domestic watch market by value now comprises products priced above ₹25,000, and that the country could emerge as the world’s third major watchmaking hub after Switzerland and the Far East.
Reports also suggest that Titan is aggressively expanding its Helios and Helios Luxe retail chains — from around 10 Helios Luxe stores currently to a target of 30 in the current financial year — while also bringing in more Swiss brands as import duties on European watches ease further toward zero by 2031.
This comes on the back of a strong FY26, where Titan posted consolidated total income of ₹76,078 crores, up 33 per cent year-on-year, with full-year profit after tax growing 52 per cent to ₹5,073 crores. The board had also recommended a dividend of ₹15 per share. The stock currently trades at a P/E of 71.57.