on Sunday celebrated World Motorcycle Day by bringing together over 1,000 riders across 17 cities in India for a unique nationwide ride. The initiative highlighted the spirit of motorcycling while promoting safe and responsible riding practices across the country.
The initiative saw participation from the vibrant TVS Apache Owners Group (AOG) and TVS Ronin communities, bringing riders together through a shared passion for the open road and a collective commitment to safer riding practices.
Through this celebration, TVS Motor Company reaffirmed its commitment to building a strong, responsible, safe and passionate riding culture across India, says a release.
The initiative was centred around safe and responsible riding; use of protective riding gear and safety equipment; compliance with traffic rules and road etiquette; responsible riding behaviour across urban and highway routes and respect for local communities and public spaces
The release said that the TVS Apache marks 20 years of racing heritage with a global community of 6.5+ million customers. The TVS Apache riding community has grown to 500,000+ registered members.
Vimal Sumbly, Head – Premium Business, TVS Motor Company said, “Motorcycling today is about far more than travelling from one destination to another – it is a way of life shaped by freedom, discipline, responsibility and camaraderie. This year’s World Motorcycle Day celebration is especially meaningful as we continue to commemorate two decades of TVS Apache – a brand born from our racing DNA and today embraced by over 6 million customers globally.
Among the nationwide celebrations, Bengaluru hosted the flagship ride, bringing together over 100 customers, creating a platform for riders to come together and celebrate their thrill for motorcycling.
The event featured curated riding experiences, interactions with TVS Apache Owners Group (AOG) and TVS Ronin CULT communities, and engaging conversations with industry-leading motorcyclists, supporting the strong bonds that unite riders beyond the road, the release said.