UK- based Virtuoso Music has announced its foray in India , its first entry in the South Asia region. The music firm said it will be focus on “creator-first” structures as it intends to “build meaningfully across the Indian music markets”.
The company’s India operations will span across original music creation, rights management, artist development and distribution. It said that it will work with talent and rightsholders across the country to develop, manage and release music.
The first wave of artists and industry partnerships will be announced in the coming months.” Repertoire across Hindi, Punjabi, Tamil and Telugu is already in production, with releases planned for early 2027,” the statement added.
“India has an extraordinary depth of musical talent across languages, genres and generations. We’re here to work alongside that talent and build something of real and lasting value together,” said Andrew Smith, Head of Digital Strategy at Virtuoso Music.
Talking about its “creator-first structure, the company pointed out that it believes this approach supports stronger creative relationships, encourages long-term investment in talent and helps build a more sustainable foundation for artists, collaborators and the music they create.
music ecosystem
“We believe the future of the music ecosystem lies in ensuring that the people who create music have a genuine share in the success of their work,” said Sahaj Miya, Head of New Business & Music at Virtuoso Music.
India’s music segment grew 10 percent in 2025 to reach ₹59 billion and is projected to touch ₹75 billion by 2028, according to a report by FICCI-EY. The growth in the segment is being driven by streaming adoption, a young mobile-first listener base, and regional-language catalogues with growing international reach.