Women wellness start-up Nua has raised a $50 million Series C round led by Peak XV & Filter Capital, with participation from existing investors Mirabilis Investment Trust and Footpath Ventures.
The round includes primary raise and secondaries offering partial exits to Kae Capital, Lightbox VC and existing angel investors.
The company plans to deploy the capital towards its next phase of growth, with a focus on brand building, expanding its reach and distribution, and strengthening its R&D capabilities to build a robust innovation pipeline across women’s wellness.
Founded in 2017, Nua serves over 3 million women and girls every month across categories including Zero Irritation period care, maternity care and everyday intimate care.
Nua has also recently launched its digital offerings such as the Nua Period Tracker App and SecretKeeper chat, extending its engagement with consumers beyond its product portfolio.
Commenting on the funding, Ravi Ramachandran, Founder & CEO, Nua, said, “Since our inception, we have sought to address neglected needs in women’s wellness through better-for-her products and a brand that genuinely speaks to today’s young women and girls. This foundation has helped us build a deeply loyal customer base and scale our annualised revenue run rate from ₹100 crore to ₹500 crore in just 24 months, while remaining profitable. As we look ahead, we will continue to anticipate the evolving needs of women and build products that make a meaningful difference to their everyday lives.”
Commenting on the investment, Sakshi Chopra, Managing Director, Peak XV, said, “Women’s wellness in India is a large and evolving opportunity, and Nua has demonstrated a strong ability to build a brand that resonates deeply with consumers. The company has emerged as the fastest-growing brand in the category and the second-largest player online, demonstrating its ability to compete and win alongside much larger incumbents. We are excited to partner with Ravi and the Nua team as they continue to build Nua into a leading women’s wellness company.”