is adding over 100 new premium brands to its beauty portfolio this year amidst growing beauty per cap spends.
Some of the brands include Dolce & Gabbana, Laura Mercier, Elemis, Urban Decay, Aveda, La Roche Posay, Biodance, Eucerin, Paula’s Choice, Riifs and Anessa.
According to a RedSeer report, India is on track to becoming the fourth largest beauty and personal care market at $40 billion by 2030. E-commerce is expected to be the primary growth engine for the sector and will drive more than one-third of India’s beauty spends.
In line with these trends, Amazon India is witnessing 50 per cent year-on-year growth in the premium beauty segment. While K-beauty and French pharmacy brands have grown nearly 2x y-o-y, D2C haircare brands have grown over 2.5x.
Siddharth Bhagat, Director – Beauty, Amazon India, said, ”Demand for international beauty brands has been accelerating across India. So we are also focusing on widening our premium beauty portfolio with the addition of Japanese, Australian and French brands among others.”
He added that there is a shift from availability-led shopping to “more intentional, discovery-led consumption”.
The company said that demand for international beauty brands is not just concentrated in top cities but also coming from smaller cities and towns. “Over 50 per cent of premium beauty demand now comes from tier 2 and tier 3 cities including Thrissur, Dehradun, Patiala, Guwahati and Kolhapur among others,” he added.
The sharper focus on premium beauty segment also comes as it is expanding its Amazon Now service to newer cities. “ We are also sharply focusing on speed. Amazon Now offers a wide selection of premium beauty brands with skincare, haircare and bath & body witnessing strong growth. Infact nearly half of all beauty orders across India’s top 100 cities now arrive the same or next day,” Bhagat said.
Asked about the impact of the West Asia conflict, he said, ”At present, we are not hearing of any disruptions from our brands or sellers, and we continue to see smooth supply chain and availability across categories on Amazon Beauty.”