Flair Writing bags ₹20-crore orders for creative and houseware divisions

on Monday announced fresh orders worth approximately ₹20 crore for its Creative and Steel Bottles & Houseware divisions, to be fulfilled within 90 days. The orders have come from large format retail stores.

Whole-Time Director Mohit Rathod said the orders are expected to support margin-accretive growth. He noted that in FY26, the two divisions together grew 78 per cent year-on-year and contributed approximately 31 per cent of the company’s total revenue. The company targets raising that combined share to 38–40 per cent of overall revenue in FY27.

On the manufacturing side, Flair sold 14.5 crore mechanical pencils in FY26, and has begun producing wooden pencils at its Surat facility under the Creative division.

Flair shares were trading at ₹284.45 on the NSE at the time of the announcement, up 1.81 per cent from the previous close of ₹279.40, with a market capitalisation of approximately ₹2,998 crore. The stock has gained around 13.85 per cent over the past year, but remains down 8.74 per cent year-to-date. It is trading well below its 52-week high of ₹357, touched in July 2025.

For the full year FY26, the company reported revenue of ₹1,250.1 crore, EBITDA of ₹224.5 crore, and profit after tax of ₹141.3 crore, meeting its stated revenue growth guidance of 15 per cent.

Flair ranks among the top three players in India’s writing instruments market and operates 11 manufacturing facilities across five locations. Its distribution network spans over 166 super stockists, 8,000-plus distributors, and 330,000-plus retail touchpoints across more than 6,500 pin codes. The company’s brands include Flair, Hauser, Pierre Cardin, Flair Creative, and ZOOX.



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