Edited Excerpts
Hero has refreshed Vida’s identity after four years. Why was this the right time to evolve the brand?
When Vida was launched in 2022, it represented our vision for the future of electric mobility with a single product. Four years later, the brand has evolved into a much broader mobility platform with the V2 and VX2 scooters, the DIRT.E off-road range and the NOVUS future mobility concepts. The refreshed identity reflects that evolution. It also brings together two important elements—Hero MotoCorp’s engineering heritage and trust, and Vida’s ambition to shape the future of mobility. We felt this was the right time for the brand identity to represent both.
The new identity draws from Hero’s iconic ‘H’. Beyond the design, what strategic message does it convey?
The idea was never just to redesign a logo. The left pillar comes from Hero’s iconic ‘H’, representing the trust, engineering capability and scale that Hero MotoCorp has built over decades. The forward-leaning design symbolises progress, while the parallel forms represent Hero’s legacy and Vida’s future moving together. The message is that Vida is building its own identity while drawing strength from Hero’s manufacturing, technology and distribution ecosystem.
Hero has emerged as the fastest-growing large legacy electric two-wheeler manufacturer. What changed over the past 18 months?
The biggest change is that the market itself has evolved. In the early years, electric scooters were largely adopted by early adopters. Today, we are beginning to see the early majority enter the category.
That transition has been supported by better products, continued policy support, a stronger supplier ecosystem and a rapidly expanding charging ecosystem. At the same time, OEMs have introduced products that address a much wider range of customer needs, making electric mobility relevant to a far broader audience
How important has the VX2 been in Hero’s growth strategy?
VX2 has played an important role because it challenged conventional ownership models. Battery-as-a-Service allows customers to pay according to usage rather than bearing the entire battery cost upfront, reducing the entry barrier for many buyers. Along with multiple variants across different price points, it has enabled us to make electric mobility more accessible while offering customers flexibility in ownership
Hero almost doubled its EV market share during FY26. What drove that improvement?
FY26 was a significant year for Vida. We exited the previous financial year with around 6% market share and closed FY26 at about 11%, effectively doubling our position in the market. That improvement came from a combination of stronger products, expanding customer acceptance and a portfolio that now addresses multiple customer segments rather than a single use case.
You believe India’s electric scooter market is moving from early adopters to the early majority. What gives you that confidence?
The adoption curve itself is changing. Scooter penetration has moved well beyond the single-digit levels seen a few years ago, and consumers increasingly recognise the value proposition of electric scooters. Better products, stronger charging infrastructure, supplier readiness and policy continuity have all reinforced consumer confidence. We remain optimistic because these structural tailwinds continue to strengthen the category.
What does the next phase of Hero’s electric mobility journey look like?
We continue to invest in expanding our scooter capacity, including electric vehicles, and remain committed to growing the Vida platform. Beyond scooters, we have showcased future concepts through NOVUS and introduced new categories such as DIRT.E for younger riders. The objective is to continue expanding the portfolio while making electric mobility more accessible, dependable and relevant to a much wider set of customers.
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