aims to increase exports from India this year with its growing focus on “Make-in-India”. The consumer durable major has also expanded its affordable premium product range-the Essential Series and expects to sell over one million units of this range this year.
Sanjay Chitkara, Co-CSMO, LG Electronics India Ltd told , “ Our exports strategy continues to be a critical part of our global south strategy, and our focus is to increase our export capabilities. Currently, exports is roughly around 7 per cent of our revenues. We are now starting to export our Essential Series, which was launched in October last year.Exports of the Essential Series are expected to touch 22 countries across Asia, the Middle East and Africa in 2026. ”
The company on Wednesday unveiled its 2026 Home Appliances Range across both affordable-premium and premium segments. While it is expanding its Essential Series, it also launched new premium products.
At the launch event, Young Min Hwang, Vice President and Division Leader – Home Solutions, LG Electronics India said, “Designed specifically for everyday Indian living, the Essential Series addresses key local needs such as power fluctuation, water availability, and practical storage requirements. Following the strong response from the consumer and our trade partner in 2026, we are expanding the Essential Series with broader capacity options and across more product categories to serve even more households. The Essential Series are expected to sell over 1 million units this year.”
In terms of premium end, the company has introduced new products across categories including Make in India side-by-side refrigerators extending capacity up to 790 litres.
“We were earlier importing such large capacities for the Indian market but now we have begun manufacturing some of these products in India,” he explained.
LG’s NT, VX and GVX Front-load Washing Machine series, with capacities starting at 12kg have been launched. Products have also been launched in dishwashers, microwave ovens and water purifier segments.
Responding to a query on raw material cost pressures, Chitkara said, “The current geopolitical situation has created some cost pressures in terms of commodity prices, logistics cost and some currency movements. We have seen some fluctuations in copper and aluminium prices. We are trying to manage these pressures through cost optimisation and more localisation of our products. We have also made some price adjustments in April. We are closely monitoring this situation.”