Pronto, the instant household services platform, has raised $45 million Series B, with Lachy Groom, co-founder of AI robotics company Physical Intelligence and an early backer of Zepto, joining the round with a $20 million investment.
The new investment values Pronto at $200 million, doubling its valuation in about a month. Pronto’s total capital raised to date stands at around $60 million, with backers including General Catalyst, Bain Capital Ventures, Glade Brook Capital, Epiq Capital, and Lachy Groom.
Since closing the first tranche of the Series B funding a month ago, Pronto has scaled its daily bookings to 26,000, up from about 18,000.
More professionals have joined the platform. Its team has grown from 1,440 in January to 6,500 trained, background-verified Pros over four months.
The business is running at over 65 per cent utilisation, reflecting strong demand density and improving operational efficiency at scale, noted the company in a statement.
“Organising informal labor is going to be one of the defining shifts of the next decade in services. It is also one of the harder problems in the consumer economy. The work of the last year has been about that. The longer-term vision of Pronto is to be the world’s largest labor organisation platform,” said Anjali Sardana, Founder and CEO of Pronto.
Pronto accounted for 2.7 million monthly active users, behind Urban Company’s 6.5 million but ahead of Snabbit’s 1.2 million, according to the note. The raise comes amid an escalating capital war in the sector as startups race to build dense neighbourhood-level labour networks.
The startup plans to deepen its presence in its existing cities over the next six months. It has also expanded to new services in recent weeks – opening car washing and gardening in some micromarkets and piloting home cooks in Bengaluru.
“Pronto’s ambition is to build the world’s largest labor organisation platform, starting with the country that has the largest and least structured labor market in the world. The work underneath that is genuinely hard and most attempts in adjacent categories have struggled with the operational discipline. Anjali and the team are doing it at a level I haven’t seen elsewhere in this space,” said Lachy Groom, co-founder of Physical Intelligence.