Tilaknagar Industries has acquired a 36.17% equity stake in Round the Cocktails, the manufacturer of premium mixer brand Bartisans, for ₹8 crore, the company said in a stock exchange filing.
The transaction is structured through a combination of a ₹3 crore primary investment directly into the company and a ₹5 crore secondary acquisition of shares from existing shareholders. Following the investment, the founders of Bartisans will retain a 56.54% stake in the entity, with the remaining balance allocated toward an Employee Stock Ownership Plan (ESOP) pool.
The capital will be deployed toward growth initiatives, marketing strategies, and strengthening the distribution network of Bartisans’ products. Under the terms of the definitive agreement, Tilaknagar Industries secures the right to nominate a director to the board of Bartisans. The agreement also includes an option for Tilaknagar Industries to invest in or acquire additional shares from other shareholders in the future, subject to the startup achieving pre-agreed milestones.
Founded in 2021, Bartisans produces all-natural, ready-to-pour cocktail mixers across 17 flavors. The startup reported a revenue of ₹3.5 crore for the fiscal year 2024, with distribution spanning more than 70 cities across direct-to-consumer, modern retail, and quick-commerce channels.
The investment aligns with the growing consumer trends of at-home drinking and cocktail culture in India. Tilaknagar Industries plans to leverage the partnership to co-create innovative cocktail mixers specifically for its premium brandy portfolio and upcoming luxury product line, the company said in a stock exchange filing.
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