DS Group has expanded the Catch Salt and Spice portfolio with the launch of new-age seasonings and regionally inspired flavours. The expanded Catch Sprinkler range includes contemporary variants such as pizza pasta seasoning, chilli flakes, oregano, magic masala and mixed herbs along with regional offerings like Jeeravan (Poha Masala) and Podi Masala. With this move, the company is extending the sprinkler format into a wider seasoning platform to target the experimental and convenience-seeking consumers.
“Catch is ambitiously strategizing to dominate the Indian Kitchen space with differentiated products that bring purity, taste and convenience as key drivers. The brand is making substantial investments in brand building (marketing), technology, innovation and R&D which will help the brand evolve to the needs of the consumer,” the statement added.
Sandeep Ghosh, Business Head, Catch Salt & Spices, DS Group said, “At DS Group, we continuously track the evolving consumer behaviour to deliver products that combine convenience, quality and flavour innovation across major cities extending upto tier 3 markets. The expansion of the Catch Sprinkler range is a step towards building a more contemporary and versatile seasoning portfolio that blends national trends with strong regional relevance. As demand grows, DS Group is focused on scaling accessible formats that enhance everyday cooking experiences, strengthening Catch Salt & Spices’ market leadership across India and reinforcing DS Group’s focus on premium, value-added offerings.”
The premiumisation trend in the category has further strengthened the growing demand for high-quality, easy-to-use food enhancers, positioning the Catch Sprinkler range as a relevant and scalable solution in the evolving market, it added.